Brilliant news from Southland Log Homes and DonGardner. Southland is going to start offering floor plans from Donald A. Gardner Architects. The beauty of this alliance comes from combining these two companies’ unique strengths.
Southland’s sales channel has massive reach and they have solid manufacturing, however they have never been the strongest player in custom floor plan log homes, but that’s just the trade-off company has to do with production volumes and time consuming custom floor plans.
Donald A. Gardner delivers floor plans and boy do they have plenty! Company has massive slate of different floor plans and even they might come out as somewhat corporative in their company culture, they sure compensate your trouble with abundant slate of floor plans and good pricing. They do have custom services, but those cost extra.
SOUTHLAND BENEFITS
- Southland doesn’t have to invest heavily on architects, structural designers and floor plan designers.
- Southland gets better slate of floor plans to attract customers from new niches and sales go up (word on the street is that they already have almost overly aggressive sales channel, so watch out when shopping around).
- New floor plans are available almost instantly removing long development plans, making this a swift move over competition.
- Corporate culture in these two companies is very similar and cooperation should be straight forward.
It will be interesting to follow how this affects Southland Log Homes market position. What do you think?