A log house or a log home?
Jake | February 23, 2010I’ve gone through several catalogues, marketing material and ads from various Finnish log manufacturers. I’ve come to realise that there are two kinds of log manufacturers, those that build log houses and those that build log homes.
LOG HOUSE SELLERS

Log house
These companies use huge outside images of log houses in their advertising. Clearly the message is directed to builders who want to tackle the building process by themselves or, at very least, be highly involved with the build. This segment values perks that are tied with the actual process of building the log house, therefore manufacturers offer benefits like roof tiles or foundation blocks to sweeten their offers.

Log home
LOG HOME SELLERS
Log manufacturing companies that fall into this category express themselves with wonderful photos of indoor log home cozyness. You can see the happy family doing chores or just taking it easy. Buyers are lured to sign the contract by offering household appliances, services by interior designers etc. These really appeal to convenience minded people of today.
OWNER-BUILDERS ARE A DYING BREED
There are fewer and fewer self-builders. In the future, people are buying ready log homes or custom log homes that are done to meet their requirements. Is it time for your company to rethink advertising?
AFTERTHOUGHT
Do you find it peculiar or fitting that in the Europe we talk about log houses and in the new world they talk about log homes?





