Hirsilinna hirsitalot ja hirsimökit

Yesterday I got mail from Honka log homes company. They had printed several successful case studies from their various business categories and now were sending them around capital area.

I can draw some interesting points from their pamphlet. First of all, they have added Timber Heart on this ad. It is there along with their other independent divisions. You might remember this post that I wrote while back.

Another thing that catches my eye is the recreation and project services. They claim that their service package includes: lot search, design, building permissions, construction, after services and local knowledge. Nice punch of claims, sure sounds nice.

Kauppalehti - the biggest economic newspaper in Finland had overly positive look on the future of log building in Finland. This resulted in 16% increase in stock price of Honka B-share. Increase is out of proportion because the ownership of Honka is very centralized and trade volume is low so few sales can rock the price greatly. On the other hand, Friday saw exceptionally high trade volume, totaling 25 million euros.

I am not as optimistic, I think that growth trend remains steady, but there will be increasing competition at every market area. Globally low interest rates have saturated house ownership market and while big domestic markets are saturated, the growth can be found from export markets. My take on the matter is that log home company can only be successful by excelling competition and eating market share. What do you think? You can check Honka financial information at Google Finance.