Hirsilinna hirsitalot ja hirsimökit

Kauppalehti – the biggest economic newspaper in Finland had overly positive look on the future of log building in Finland. This resulted in 16% increase in stock price of Honka B-share. Increase is out of proportion because the ownership of Honka is very centralized and trade volume is low so few sales can rock the price greatly. On the other hand, Friday saw exceptionally high trade volume, totaling 25 million euros.

I am not as optimistic, I think that growth trend remains steady, but there will be increasing competition at every market area. Globally low interest rates have saturated house ownership market and while big domestic markets are saturated, the growth can be found from export markets. My take on the matter is that log home company can only be successful by excelling competition and eating market share. What do you think? You can check Honka financial information at Google Finance.