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A log house or a log home?

Jake | February 23, 2010

I’ve gone through several catalogues, marketing material and ads from various Finnish log manufacturers. I’ve come to realise that there are two kinds of log manufacturers, those that build log houses and those that build log homes.

LOG HOUSE SELLERS

Hirsitalo Finnlamelli Eesti OÜ:n sivulta.

Log house

These companies use huge outside images of log houses in their advertising. Clearly the message is directed to builders who want to tackle the building process by themselves or, at very least, be highly involved with the build. This segment values perks that are tied with the actual process of building the log house, therefore manufacturers offer benefits like roof tiles or foundation blocks to sweeten their offers.

Hirsikoti

Log home

LOG HOME SELLERS
Log manufacturing companies that fall into this category express themselves with wonderful photos of indoor log home cozyness. You can see the happy family doing chores or just taking it easy. Buyers are lured to sign the contract by offering household appliances, services by interior designers etc. These really appeal to convenience minded people of today.

OWNER-BUILDERS ARE A DYING BREED
There are fewer and fewer self-builders. In the future, people are buying ready log homes or custom log homes that are done to meet their requirements. Is it time for your company to rethink advertising?

AFTERTHOUGHT
Do you find it peculiar or fitting that in the Europe we talk about log houses and in the new world they talk about log homes?

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Categories
Log Houses
Tags
builder, log home, log house, owner-builder
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Hirsitalo vai hirsikoti?

Jake | February 22, 2010

Olen lueskellut hirsitalotehtaiden mainoksia sillä silmällä ja yllättäen minulle välähti. On olemassa kahdenlaisia hirsitalotehtaita, niitä jotka myyvät taloja ja niitä, jotka myyvät koteja.

HIRSITALOMYYJÄT

Hirsitalo Finnlamelli Eesti OÜ:n sivulta.

Hirsitalo

Nämä yritykset käyttävät mainonnassaan suuria ulkokuvia hirsitaloista. Mainonta on suunnattu rakentajalle, joka on suunnittelemassa rakennusprojektia. Ostajan edut ovat usein rakentajalle suunnattuja etuja, kuten kattotiilet kaupan päälle.

Hirsikoti

Hirsikoti

HIRSIKOTIMYYJÄT
Nämä yritykset käyttävät mainonnassaan suuria sisäkuvia hirsikodeista. Mainonta on suunnattu rentoutuneeseen lopputulokseen, sillä kuvissa on monesti onnellinen perhe. Ostajan edut on suunnattu erityisesti asumismukavuutta tuoviin asioihin, kuten kaupan päälle tulevaan ilmalämpöpumppuun tai huonekalujen lahjakorttiin.

RAKENTAJAT LOPPUVAT
Omatoimisten rakentajien määrä vähenee jatkuvasti. Tulevaisuudessa ostetaan hirsikoteja, eikä hirsitaloja, olisiko sinun yrityksen aika uudistaa mainontaa?

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Hirsitalomarkkinat
Tags
hirsikoti, hirsitalo, mainonta, markkinointi
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Lincoln Logs files bankruptcy

Jake | February 21, 2010

Pretty much everybody have now heard about Lincoln Logs’ bankruptcy filing or Chapter 11 reorganization, as the politically correct term goes. Their attorney said intention is not to lay anyone off and to continue operations as usual while negotiating with creditors.

DOUBT
I don’t know about you guys, but if I would be in financial trouble and asked refinancing from my creditors without changing my consumption habits… well, I doubt there would be any reorganization. Personally I expect to see some jobs go or some asset sales.

SURPRISE
For me it was a surprise to see company as big as Lincoln Logs to hit the brick wall. I know that smaller log home companies have already switched from making log homes into renovations etc.

For the most part, I did expect that fervent log home lovers would have kept the industry going, at least for the big players with good brand names. Guess I was wrong, no matter how dedicated customers you have it all comes down to them also having money.

EFFECT
How would you feel if your supplier told that they are having slight difficulties with creditors? I bet that would make you feel insecure. Are you in the stage of making decision between two manufacturers and having very difficult time choosing one… If the other was Lincoln Logs, your life suddenly became lot easier.

No doubt they will lose orders because of this and if they have difficulties now, just wait few months and they really feel the bit of postponed orders or cancellations. Let’s hope they manage to pull through.

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Categories
Log Houses
Tags
American log home manufacturer, bankruptcy, Chapter 11, fail, log house factory, log house manufacturer
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Stale homes

Jake | February 21, 2010

Vinyl siding, vinyl shingle roofing, vinyl roll flooring, vinyl ceiling tiles, vinyl sheet covered drywalls, plastic covered couches, vinyl record player and rubber chicken (what?). Now that is a formula for low cost but dull housing, unless you have all the colours of a rainbow, then we got hideous housing or ginger bread housing. Nobody wants to live in a ginger bread house, but that evil witch. Let’s take a look at something completely different.

Log walls (pine), pine wood shingle roofing, pine wood flooring, pine wood panel ceiling, pine wood panel drywalls, log stairs (pine), log railings (pine), wooden cabinets (pine), wooden doors (pine), wood frame windows (pine)… this isn’t that much different, is it? We got high cost but dull housing solution, but show some paint and rainbow colours you shall have.

That was bit harsh, wasn’t it? It is so easy to go overboard with this log dream that I often have to present some eye opening questions to my customers. If you are thinking to build a log home, no matter what everybody say, you have more options than… wood. One especially bad but common advice is that you can use textiles and other decorative items to make it your own. Please do think about materials first and after that decide on decoration. You’ll thank yourself later.

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Log Houses
Tags
decoration, interior, interior decoration, log home, log house
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